Search engine optimization

Sonar is a monthly report that gives you a clear picture of where you stand. The Orange Report covers your local visibility, rankings, Google Business Profile performance, and review activity. It's an affordable way to stay informed, track what's working, and understand what could be improved. What it isn't is us actively doing the work for you. If you want to handle it yourself or just want the visibility, Sonar is the right fit. If you want us building and growing your presence every month, that's an SEO plan.

It depends on where you're starting. Some clients see early movement within the first month. Others need a few months of cleanup before the momentum builds and then it compounds fast. We've seen it happen both ways.
Six months is our minimum commitment because it's long enough to create a baseline and measure progress. Keyword and topical research, technical fixes, content building, and cleanup from past work all take time to gain traction.

If six months feels like too much of a commitment for a long term investment, this probably isn't the right fit. We want partners looking to compound their success.

AI search is not a different kind of search. It's a new more complex layer at the top of the same infrastructure that has always existed.

Every AI tool, Google, ChatGPT, Perplexity, and everything that comes after, collects information, organizes it, and delivers the best and most relevant answers to the user. That has always been what search does. What changed is how you interact with it. You type a question instead of a keyword. You can expand it into a conversation.

Since Google IO we know that even Google's search box is now AI. There are new ways to be more relevant and some older tactics matter less than they used to. But that's actually good news. We get to focus on what has always mattered most. Content, context, credibility, and authority.

The businesses that understand that see the expanding spectrum of opportunities in front of them. Search is search. Information is information. The platforms evolve. The principles don't change. The way we do business does.

Not as much as you might think. Discovery is a conversation to help us collaborate and define success. You do not need a finished content plan or a folder of perfect photos to get started.

What helps most is coming with a clear sense of your goals, who your best clients are, and what you want the site to do for your business. The rest gets mapped in discovery.

You do not need your copy ready. Copywriting is included in every project. If you have existing content you like, we work with it. If you are starting fresh, we build it with you.

Photography is a separate service. If you have existing photos you are happy with, we work with what you have. If you need new photography, we can point you in the right direction.

If you have an existing site, we can start with an audit first instead.